On Saturday, March 1, 2025, the nation was moved by the heartfelt performance of the Hear Our Voice choir on Britain's Got Talent. Comprising individuals affected by the Horizon Post Office scandal, the choir delivered a poignant rendition of "Falling Down," a song by the band Will & The People. Frontman Will Rendle stood prominently with the choir, amplifying the emotional depth of the performance.
At Whittingham Marketing & Consultancy, we've had the privilege of collaborating closely with Will & The People in the months leading up to this significant appearance. Our comprehensive marketing strategy encompassed:
Enhanced Social Media Engagement
Recognising the power of digital platforms, we implemented a consistent posting schedule coupled with interactive content to boost audience engagement. This approach not only increased the band's online presence but also fostered a deeper connection with their fans ensuring viral success almost immediately after the show aired.
Strategic Press Relations
We coordinated interviews, press releases, and feature articles to coincide with the Britain's Got Talent appearance. This ensured maximum visibility and positioned the band favourably in the public eye.
Comprehensive Marketing Support
Beyond social media and press, our efforts extended to crafting compelling email newsletters, managing merchandise sales, refining branding elements, and executing targeted PR campaigns. Our goal was to maintain the band's momentum post-show and drive continued success in their music career, including increased ticket sales and touring opportunities.
The collaboration between Will & The People and the Hear Our Voice choir not only showcased musical talent but also highlighted a profound story of resilience and unity. We are honoured to have played a role in amplifying this narrative and look forward to supporting the band's ongoing journey.
For a closer look at the Will & The People/Hear Our Voice choir's emotional performance, watch the video below:
If you're a band, artist, or business looking to enhance your online presence, grow your audience, and maximise media opportunities, Whittingham Marketing & Consultancy can help. From social media strategy to PR, branding, and digital marketing, we provide the tools and expertise to elevate your brand. Get in touch with us today to see how we can help you succeed.
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